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Discovery Mission @ Turing Festival
Saturday, August 25, 2012 from 10:00 AM to 6:00 PM
Edinburgh, United Kingdom
There’s a problem with learning from customers – they’re no good at telling you what they need. They give you whimsical features lists, tell you they’ll use it and then don’t, and basically send you on a wild goose chase – unless you know how to make those conversations useful.
Discovery Mission is a full-day workshop that'll get you to market traction by unlocking actionable information in your customers' heads.
learn how to talk to customers to get actionable information
learn how to ask questions to get answers based on fact
- overcome your fear of reaching out and talking to customers
Starting with BBC technology and content normally reserved for academia or corporations, we'll take you through practical exercises to quickly frame solutions in a customer context, then validate by asking them the *right* questions.
And courtesy of UCL Advances partnership with Apptual.com a chance to win the prize of seeing your business idea realized in the form of an App.
Discovery Mission is sponsored by UCL, and delivered by the founders of Leancamp, Design Jam and Founder-Centric.
Salim Virani, who started Leancamp and does Customer Development for a number of startups and accelerators around Europe.
Johanna Kollmann, a UX designer and researcher, co-founder of Design Jam, who currently is a product manager at Sidekick Studios.
Rob Fitzpatrick, who’s started too many startups to list - and is a Customer Development mentor for HackFWD.
Franco Papeschi, a service design and UX expert, co-founder of Design Jam, who works with The Web Foundation, delivering startup support across Africa.
Format of the day (subject to change)
10.00am BBC present their secrets for us!
10:15am We start generating ideas together. We pick a few of those ideas, and get into groups.
11:00am Customer Development workshop - we give you a bunch of immediately useful techniques. You make your CustDev plan for your group’s idea.
11:30am We try Customer Development on each other and interview the BBC folks.
1.00pm Get out of the building! Groups get out of the building to conduct interviews on real-world customers, checking back in to HQ to get tips on technique, and share their progress with everyone else. If there’s another group going in an interesting direction, you can join them, or if you’ve learned something that sets you off in a new direction to explore, you’re free to do that too.
5.00pm We all get together to share what we’ve learned – which ideas have legs and which don’t, and which interview techniques worked and what didn’t.
6.00pm We hit the pub, with new confidence in talking to customers and new ability to get useful, actionable information for our businesses.
When & Where
The centre for entrepreneurship at UCL, UCL Advances, offers training, networking and business support for staff, students and external entrepreneurs to encourage and enable new enterprises to get going. Unique in the UK Higher Education sector, its primary role is to promote a culture of entrepreneurship on campus and engagement with entrepreneurs and small businesses beyond UCL's boundaries, and currently delivers over 30 activity programmes.